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Table 2. Results of the literature review conducted in accordance with the guidelines of vom Brocke et al. [28]

From: Human-Computer Interaction in Physical Retail Environments and the Impact on Customer Experience: Systematic Literature Review and Research Agenda

#

Authors

Year

Interactive technology

Group (Sec. 3)

Methodology

Research design

Retail context

1

Djelassi et al.

2018

Self-scanning & checkout

1 & 2

Quan

Field experiment

Supermarket chain

2

Fernandes, Pedroso

2017

Self-checkout

1

Quan

Field experiment

Supermarket chain

3

Kallweit et al.

2014

Self-scanning

1 & 2

MM

Lab. experiment

DIY store

4

Lecointre-Erickson et al.

2018

Interactive window display

3

Quan

Survey

Tourist bureau

5

Lee, Yang

2013

Self-scanning

2

Quan

Survey

Grocery store

6

Mukherjee et al.

2018

Smart fitting room

2

Quan

Lab. experiment

Fashion store

7

Orel, Kara

2014

Self-checkout

1

Quan

Interview

Supermarket chain

8

Pantano

2016

Interactive window displays

3

Qual

Focus group interview

Retail stores

9

Penttinen et al.

2014

Self-checkout

1

Quan

Survey

Supermarket chain

10

Poncin, Mimoun

2014

Magic mirror, game terminals

3

Quan

Lab. experiments

Toy store

11

Poncin et al.

2017

Augmented reality

3

MM

Lab experiment

Store for accessories

12

Siah, Fam

2018

Self-checkout

1

Quan

Survey

Supermarket chain

13

Wang et al.

2013

Self-checkout

1

Quan

Survey

Grocery store

14

Wang

2012

Multimedia kiosks

2

Quan

Field study

Convenience store chain

15

White et al.

2012

Self-checkout

1

Quan

Survey

Grocery store