Abstract
The audiovisual industry, in particular the European market, lies behind in terms of evolution of financial dynamics, as well as organization and management of the firms operating in the business. National and EU institutions are currently engaged in an effort to reform the whole audiovisual industry focusing their attention mainly on market dynamics, although they are also seeking to develop a regulatory framework for public measures to support the industry. Financial markets can play a significant role in fostering the audiovisual industry. The chapter proposes a financial platform specifically dedicated to the audiovisual industry, able to combine the needs of the operators and financial intermediaries alike; the chapter describes goals, players, financial instruments and services to be provided by the financial platform.
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© 1999 Mario La Torre
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La Torre, M. (1999). The Road Ahead: A Financial Platform for the Audiovisual Industry. In: The Economics of the Audiovisual Industry: Financing TV, Film and Web. Palgrave Macmillan, London. https://doi.org/10.1057/9781137378477_9
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DOI: https://doi.org/10.1057/9781137378477_9
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Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-137-52592-5
Online ISBN: 978-1-137-37847-7
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